Strategic Plan 2018-2023 2018-04-08T22:46:33+00:00



Currently YTM is undergoing a strategic planning process.  This process is scheduled to be completed by mid May 2018.  Below is a description of our process.  The executive summary of the completed 2018-2023 Strategic Plan will be posted here once it has been completed and approved by our board of directors.





The Yukon Transportation Museum is a community hub with programs, exhibits and stories which reach out beyond its collection of transportation artifacts. Yukoners young and old are drawn to the YTM and the organization is now looking ahead as it transforms how we view a museum in the 21st century.  A process to create a new Strategic Plan is underway to chart the course for the YTM from 2018-2023.

Jane Koepke, a Whitehorse based planner and community engagement expert and Judy Oberlander, a Vancouver based cultural organization consultant have been retained to facilitate the development of this Strategic Plan with the YTM Board and Staff. This action-oriented Strategic Plan will guide the Yukon Transportation Museum to realize its mission: to tell the stories of Yukoners’ ingenuity and self-sufficiency through the history of transportation in the Yukon.

What will this Strategic Planning process include?

  • Taking the pulse: a SWOT analysis informed by Board, staff, and stakeholder input
  • Series of facilitated meetings and interviews with representatives of the key stakeholders
  • Succinct review of YTM literature
  • Community consultation summary
  • Board and Staff Retreat to finalize the Strategic Plan


As a leader in the Yukon museum field, the YTM has decided that this new Strategic Plan will be organized in relation to the five areas of the Yukon Museum Standards: governance; community relationships; security and facilities; collections stewardship; and exhibitions and programming.

A Working Group—including three Board Members — George Balmer, Sue Greetham and Jennifer Hall, one volunteer — Doug Davidge and YTM’s Executive Director — Janna Swales—will work closely with the consultant team to develop the Strategic Plan. The Working Group will play a key role in maintaining the Strategic Plan as a living document for the YTM over the next five years.

The Strategic Plan Process will be shared with the community at the Yukon Transportation Museum’s Annual General Meeting on May 15, 2018.  The meeting starts at 7pm and is expected to last til 8:00pm followed by a social hour.

For further details, please contact, Janna Swales, Executive Director at

The Yukon Transportation Museum gratefully acknowledges the financial support of Yukon Government – Community Development Fund towards the creation of this Strategic Plan 2018-2023.